search query: @author Dover, P. A. / total: 4
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3.
Disconfirmation of consumer expectations through product trial.
Journal of Applied Psychology
1979 : APR, VOL. 64:2, p. 179-189
 1979 Olson, J. C.
Dover, P. A.
4.
Cognitive effects of deceptive advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38
 1978 Olson, J. C.
Dover, P. A.
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