search query: @author Eriksson, P. / total: 4
references: 3-4 / 4
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3.
In search of buyer-seller interaction: context narratives as keys for a more complete understanding
Journal of International Selling and Sales Management
1998 : AUTUMN, VOL. 4:2, p. 89-107
 1998 Alajoutsijarvi, K.
Eriksson, P.
4.
The bitter and the sweet: Evolving constellations of product mix management in a confectionery company
European Journal of Marketing
1998 : VOL. 32:3-4, p. 279-304
 1998 Eriksson, P.
Räsänen, K.
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