search query: @author Geuens, M. / total: 5
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3.
A new measure of brand personality
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 97-107
 2009 Geuens, M.
Weijters, B.
Wulf, K. De
4.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
5.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
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