search query: @author Gilliland, D. I. / total: 5
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3.
Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels
Journal of the Academy of Marketing Science
2002 : WINTER, VOL. 30:1, p. 24-43
 2002 Gilliland, D. I.
Bello, D. C.
4.
Toward a model of business to business marketing communications effects
Industrial Marketing Management
1997 : JAN, VOL. 26:1, p. 15-29
 1997 Gilliland, D. I.
Johnston, W. J.
5.
The effect of output controls, process controls, and flexibility on export channel performance (Betrieblicher Export)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 22-38
 1997 Bello, D. C.
Gilliland, D. I.
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