search query: @author Golden, L. L. / total: 4
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3.
Consumer reactions to explicit brand comparisons in advertisements.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 517-532
 1979 Golden, L. L.
4.
The attribution process in consumer decision making.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 123-140
 1979 Mizerski, R. W.
Golden, L. L.
Kernan, J. B.
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