search query: @author Hooley, G.J. / total: 4
references: 3-4 / 4
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title | year | author | ||
3. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
1990 | Lynch, J.E. Hooley, G.J. |
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4. |
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 67-76 |
1988 | Hooley, G.J. Shipley, D. Krieger, N. |
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