search query: @author Hughes, M. A. / total: 4
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3.
The generalizability of psychographic market segments across geographic locations.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 18-27
 1986 Lesser, J. A.
Hughes, M. A.
4.
Linking theory construction and theory testing: Models with multiple indicators. (!METHODOLOGICAL PARADIGM !THEORY CONSTRUCTION)
Academy of Management Review
1986 : JAN, VOL. 11:1, p. 128-144
 1986 Hughes, M. A.
Price, R. L.
Marrs, D. W.
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