search query: @author Kalra, A. / total: 4
references: 3-4 / 4
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3.
Risk behavior in response to quotas and contests
Marketing Science
1999 : VOL. 18:3, p. 417-434
 1999 Gaba, A.
Kalra, A.
4.
Response to competitive entry: a rationale for delayed defensive reaction
Marketing Science
1998 : VOL. 17:4, p. 380-405
 1998 Kalra, A.
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