search query: @author Kumar, V. / total: 22
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3.
Determinants of integrated product development diffusion
R & D Management
2006 : VOL. 36:1, p. 37-54
 2006 Boyle, T.
Kumar, V.
Kumar, U.
4.
Adaptation of cultural content: evidence from B2C e-commerce firms
European Journal of Marketing
2005 : VOL. 39:1-2, p. 71-86
 2005 Singh, N.
Kumar, V.
Baack, D.
5.
Ranking the international business schools: faculty publication as the measure
Management International Review
2004 : VOL. 44:2, p. 213-228
 2004 Kumar, V.
Kundu, S. K.
6.
Getting the most out of all your customers
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 116-123
 2004 Thomas, J.S.
Reinartz, W.
Kumar, V.
7.
Research note: Multinational diffusion models: An alternative framework
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 318-330
 2002 Kumar, V.
Krishnan, T.V.
8.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
9.
Store-, market-, and consumer-characteristics: the drivers of store performance
Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22
 1999 Reinartz, W.
Kumar, V.
10.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
11.
Cross National Diffusion Research: what we know and how certain are we
Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 255-268
 1998 Kumar, V.
Ganesh, J.
Echambadi, R.
12.
Assessing the Competitive Impact of Type , Timing, Frequency, and Magnitude of Retail Promotions
Journal of Business Research
1997 : SEP, Vol. 40:1, p. 1-13
 1997 Kumar, V.
Pereira, A.
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