search query: @author Lal, R. / total: 14
references: 3-12 / 14
« previous page | next page »
 titleyearauthor
3.
Price promotions and trade deals with multiproduct retailers.
Management Science
1998 : JUL, VOL. 44:7, p. 935-949
 1998 Lal, R.
Villas-Boas, J. M.
4.
The inverse relationship between manufacturer and retailer margins: A theory
Marketing Science
1996 : VOL. 15:2, p. 132-151
 1996 Lal, R.
Narasimhan, C.
5.
A theory of forward buying, merchandising, and trade deals
Marketing Science
1996 : VOL. 15:1, p. 21-37
 1996 Lal, R.
Little, J.
Villas-Boas, M.
6.
Exclusive dealing and price promotions
Journal of Business
1996 : APR, VOL. 69:2, p. 159-172
 1996 Lal, R.
Villas-Boas, J. M.
7.
Retail Competition in the Fast-Moving Consumer Goods Industry: The Case of France and the UK
European Management Journal
1995 : VOL. 13:4, p. 363-373
 1995 Corstjens, J.
Corstjens, M.
Lal, R.
8.
Retail pricing and advertising strategies
Journal of Business
1994 : JUL, VOL. 67:3, p. 345-370
 1994 Lal, R.
Matutes, C.
9.
Salesforce compensation plans: an individual-level analysis
Marketing Letters
1994 : APR, VOL. 5:2, p. 117-130
 1994 Lal, R.
10.
Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model
Management Science
1993 : JUL, VOL. 39:7, p. 777-793
 1993 Srinivasan, V.
Lal, R.
11.
Manufacturer Trade Deals and Retail Price Promotions
Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444
 1990 Lal, R.
12.
The effects of brand loyalty on competitive price promotional strategies.
Management Science
1990 : MAR, VOL. 36:3, p. 276-304
 1990 Raju, J. S.
Srinivasan, V.
Lal, R.
« previous page | next page »
SCIMA