search query: @author Lapidus, R. / total: 4
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3.
Gaining a competitive advantage by analyzing aggregate complaints
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 15-26
 1994 Schibrowsky, J.
Lapidus, R.
4.
Guidelines for direct marketers to aggregate and analyze third-party complaints
Journal of Direct Marketing
1994 : AUTUMN, VOL. 8:4, p. 40-50
 1994 Schibrowsky, J.
Lapidus, R.
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