search query: @author Lapierre, J. / total: 4
references: 3-4 / 4
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3.
Value strategy rather than quality strategy: a case of business-to-business professional services
Journal of Business Research
1999 : JUN, VOL. 45:2, p. 235-246
 1999 Lapierre, J.
Filiatrault, P.
Chebat, J.-C.
4.
Managing business-to-business marketing relationships in consulting engineering firms
Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 213-222
 1997 Filiatrault, P.
Lapierre, J.
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