search query: @author Leeflang, P. S. H. / total: 13
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3.
Media in beweging (II): de advertentiema rkt.
Economisch Statistische Berichte
1989 : OCT 25, VOL. 74:3730, p. 1047-1050
 1989 Alsem, K. J.
Leeflang, P. S. H.
Reuyl, J. C.
4.
Decomposing sales elasticities on segmented markets.
International Journal of Research in Marketing
1989 : VOL. 5:4, p. 303-315
 1989 Plat, F. W.
Leeflang, P. S. H.
5.
Om de gunst van de afnemer.
Economisch Statistische Berichte
1988 : MAR 30/APR 6, VOL. 73:3650, p. 320-325, 331
 1988 Leeflang, P. S. H.
6.
Reclame en alcohol.
Economisch Statistische Berichte
1986 : APR 30, VOL. 71:3553, p. 435-438
 1986 Franses, P. H.
Haastrecht, L. van
Leeflang, P. S. H.
7.
Strategische, operationele en analytische aspecten van concurrentie-analyse t.b.v. marketing management.
Bedrijfskunde, Tijdschrift voor Modern Management
1986 : VOL. 58:1, p. 40-57
 1986 Leeflang, P. S. H.
Reuyl, J. C.
8.
Advertising and industry sales : an empirical study of the West German cigarrette market.
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 92-98
 1985 Leeflang, P. S. H.
Reuijl, J. C.
9.
Bias in consumer panel and store audit data.
International Journal of Research in Marketing
1985 : VOL. 2:1, p. 27-41
 1985 Leeflang, P. S. H.
Olivier, A. J.
10.
On the predictive power of market share attraction models.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 211-215
 1984 Leeflang, P. S. H.
Reuyl, J. C.
11.
Some comments on the development and application of linear learning models
Management Science
1982 : NOV. VOL. 28:11, p. 1233-1246
 1982 Leeflang, P. S. H.
Boonstra, A.
12.
The use of regional data in marketing models : the demand for beer in the Netherlands. 2:pooling regional data.
European Research
1982 : APR, VOL. 10:2, p. 64-71
 1982 Leeflang, P. S. H.
Duijn, J. J. van
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