search query: @author Menon, A. / total: 13
references: 3-12 / 13
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3.
Organizing for new product development speed and the implications for organizational stress
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 349-355
 2002 Lukas, B. A.
Menon, A.
Bell, S. J.
4.
Antecedents and outcomes of new product development speed: an interdisciplinary conceptual framework
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 317-328
 2002 Menon, A.
Chowdhury, J.
Lukas, B. A.
5.
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?
Journal of Product Innovation Management
2000 : NOV, VOL. 17.6, p. 424-434
 2000 Bharadwaj, S.
Menon, A.
6.
Product Quality: Impact of Interdepartmental Interactions
Journal of the Academy of Marketing Science
1997 : Vol. 25:3, p. 187-200
 1997 Menon, A.
Jaworski, B. J.
Kohli, A. K.
7.
Enviropreneurial marketing strategy. The emergence of corporate environmentalism as market strategy (Unternehmerische Sozialverantwortung)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 51-67
 1997 Menon, A.
Menon, A.
8.
Enviropreneurial marketing strategy. The emergence of corporate environmentalism as market strategy (Unternehmerische Sozialverantwortung)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 51-67
 1997 Menon, A.
Menon, A.
9.
The quality and effectiveness of marketing strategy: effects of functional and dysfunctional conflict in intraorganizational relationships
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 299-313
 1996 Menon, A.
Bharadwaj, S.
Howell, R.
10.
Sports marketing: a new ball game with new rules
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 21-35
 1993 Burnett, J.
Menon, A.
Smart, D.
11.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
12.
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 58-74
 1988 Rajan Varadajan, P.
Menon, A.
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