search query: @author Mitchell, L. A. / total: 4
references: 3-4 / 4
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title | year | author | ||
3. |
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 25-32 |
1981 | Kaynak, E. Mitchell, L. A. |
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4. |
Management Decision
1979 : VOL. 17:5, p. 357-367 |
1979 | Mitchell, L. A. |
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