search query: @author Munch, J. M. / total: 4
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3.
The super bowl : An investigation into the relationship among program context, emotional experience and ad recall.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 360-367
 1988 Pavelchak, M. A.
Antil, J. H.
Munch, J. M.
4.
Examining the target of receiver elaborations : Rhetorical question effects on source processing and persuasion.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 877-886
 1985 Swasy, J. L.
Munch, J. M.
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