search query: @author Nord, W. R. / total: 5
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3.
A clarification and extension of operant conditioning principles in marketing.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 102-107
 1982 Peter, J. P.
Nord, W. R.
4.
A behavior modification perspective on marketing.
Journal of Marketing
1980 : SPRING, VOL. 44:2, p. 36-47
 1980 Nord, W. R.
Peter, P.
5.
What's wrong with the human resources approach to management?
Organizational Dynamics
1978 : 3 WIN VOL.6 p.13-25
 1978 Nord, W. R.
Durnad, D. E.
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