search query: @author Oakenfull, G. / total: 4
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3.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
4.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
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