search query: @author Oktemgil, M. / total: 5
references: 3-5 / 5
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3.
Consequences of high and low adaptive capability in UK companies
European Journal of Marketing
1997 : VOL. 31:7, p. 445-466
 1997 Oktemgil, M.
Greenley, G.
4.
A development of the domain of marketing planning
Journal of Marketing Management
1996 : JAN/FEB/APR, VOL. 12:1-3, p. 29-52
 1996 Greenley, G.
Oktemgil, M.
5.
A development of the domain of marketing planning
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 29-51
 1996 Greenley, G.E.
Oktemgil, M.
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