search query: @author Olson, J. C. / total: 6
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3.
Do cognitive responses mediate the effects of advertising content on cognitive structure.
Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 245-262
 1982 Olson, J. C.
Toy, D. R.
Dover, P. A.
4.
Are product attribute beliefs the only mediator of advertising effects on brand attitude?
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 318-332
 1981 Mitchell, A. A.
Olson, J. C.
5.
Disconfirmation of consumer expectations through product trial.
Journal of Applied Psychology
1979 : APR, VOL. 64:2, p. 179-189
 1979 Olson, J. C.
Dover, P. A.
6.
Cognitive effects of deceptive advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38
 1978 Olson, J. C.
Dover, P. A.
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