search query: @author Poltrack, D. F. / total: 5
references: 3-5 / 5
« previous page | next page »
 titleyearauthor
3.
Relating products to TV program clusters
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 41-52
 1999 Assael, H.
Poltrack, D. F.
4.
Single vs. double source data for TV program selection
Journal of Accounting Research
1996 : NOV/DEC, VOL. 36:6, p. 73-81
 1996 Assael, H.
Poltrack, D. F.
5.
Single vs. double source data for TV program selection
Journal of Accounting Research
1996 : NOV/DEC, VOL. 36:6, p. 73-81
 1996 Assael, H.
Poltrack, D. F.
« previous page | next page »
SCIMA