search query: @author Russell, C.A. / total: 4
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3.
A managerial investigation into the product placement industry
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92
 2005 Russell, C.A.
Belch, M.
4.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
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