search query: @author Sashi, C. M. / total: 4
references: 3-4 / 4
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title | year | author | ||
3. |
Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 249-255 |
1992 | Sashi, C. M. Perretty, J. |
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4. |
Journal of Marketing Research
1989 : NOV, VOL. 54: 4, p. 444-453 |
1989 | Kumar, A. Sashi, C. M. |
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