search query: @author Schneider, K. C. / total: 4
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3.
Deceptive practices in marketing research: the consumer's viewpoint.
California Management Review
1982 : SPRING, VOL. 24:3, p. 89-96
 1982 Schneider, K. C.
Holm, C. K.
4.
Trends in sex roles in television commercials.
Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 79-84
 1979 Schneider, K. C.
Schneider, S. B.
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