search query: @author Sengupta, J. / total: 4
references: 3-4 / 4
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3.
All cues are not created equal: obtaining attitude persistance under low-involvement conditions
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 351-361
 1997 Sengupta, J.
Goodstein, R.
Boninger, D.
4.
Scale economics in manufacturing: problems of robust estimation
Empirical Economics
1993 : VOL. 18:3, p. 469-480
 1993 Sengupta, J.
Okamura, K.
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