search query: @author Speed, R. / total: 4
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3.
Determinants of sports sponsorship response
Journal of the Academy of Marketing Science
2000 : SPRING, VOL. 28:2, p. 226-238
 2000 Speed, R.
THompson, P.
4.
Planning and doing: the relationship between marketing planning styles and market orientation
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68
 1996 Pulendran, S.
Speed, R.
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