search query: @author Star, S. H. / total: 3
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3.
The case of the test market toss-up : should Paradise Foods put its new frozen dessert on ice?
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 10-12, 14, 16, 20, 22, 24, 26
 1988 Star, S. H.
Urban, G. L.
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