search query: @author Tybout, A. M. / total: 8
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3.
Information availability as a determinant of multiple request effectiveness.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 280-290
 1983 Tybout, A. M.
Sternthal, B.
Calder, B. J.
4.
A marketing audit using a conceptual model of consumer behavior : application and evaluation.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 82-101
 1981 Tybout, A. M.
Hauser, J. R.
5.
Designing research for application.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 197-207
 1981 Calder, B. J.
Phillips, L. W.
Tybout, A. M.
6.
Using information processing theory to design marketing strategies.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 73-79
 1981 Tybout, A. M.
Calder, B. J.
Sternthal, B.
7.
Impact of deals and deal retraction on brand switching.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.72-81
 1978 Dodson, J. A.
Tybout, A. M.
Sternthal, B.
8.
Relative effectiveness of three behavioral influence strategies as supplements to persuasion in a marketing context.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.229-242
 1978 Tybout, A. M.
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