search query: @author Urban, G. L. / total: 11
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3.
Prelaunch forecasting of new automobiles.
Management Science
1990 : APR, VOL. 36:4, p. 401-421
 1990 Urban, G. L.
Hauser, J. R.
Robert, J. H.
4.
The case of the test market toss-up : should Paradise Foods put its new frozen dessert on ice?
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 10-12, 14, 16, 20, 22, 24, 26
 1988 Star, S. H.
Urban, G. L.
5.
Lead user analyses for the development of new industrial products.
Management Science
1988 : MAY, VOL. 34:5, p. 569-582
 1988 Urban, G. L.
Hippel, E. von
6.
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice.
Management Science
1988 : FEB, VOL. 34:2, p. 167-185
 1988 Roberts, J. H.
Urban, G. L.
7.
Market share rewards to pioneering brands : an empirical analysis and strategic implications.
Management Science
1986 : JUN, VOL. 32:6, p. 645-659
 1986 Urban, G. L.
8.
The value priority hypotheses for consumer budget plans.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 446-462
 1986 Hauser, J. R.
Urban, G. L.
9.
Pre-test-market models : validation and managerial implications.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 221-234
 1983 Urban, G. L.
Katz, G. M.
10.
Assessment of attribute importances and consumer utility functions: von Neumann-Morgenstern theory applied to consumer behaviour.
Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 251-262
 1979 Hauser, J. R.
Urban, G. L.
11.
Pre-test-market evaluation of new packaged goods: a model and measurement methodology.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.171-191
 1978 Silk, A. J.
Urban, G. L.
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