search query: @author Warnaby, G. / total: 6
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3.
Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat
International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 255-271
 2004 McEachern, M.G.
Warnaby, G.
4.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
5.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
6.
Laura Ashley an international retail brand
Management Decision
1994 : VOL. 32:3, p. 42-48
 1994 Warnaby, G.
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