search query: @author Wheeler, C. / total: 4
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3.
Strategic implementation of database marketing: problems and pitfalls
Long Range Planning
1994 : FEB, VOL. 27:1, p. 133-141
 1994 Fletcher, K.
Wheeler, C.
Wright, J.
4.
European marketing and distribution in the 1990s: the case of the machine tool industry in the UK
European Journal of Marketing
1992 : VOL. 26:7, p. 17-33
 1992 Jones, M.
Wheeler, C.
Young, S.
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