search query: @freeterm Brand extensions / total: 5
references: 3-5 / 5
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3.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
4.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
5.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
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