search query: @freeterm MARKETINGSTRATEGIE, KONKURRENZ / total: 4
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3.
Sustainable competitive advantage in service industries. A conceptual model and research propositions
Journal of Marketing
1993 : OCT, VOL. 5:4, p. 83-99
 1993 Bharadwaj, S. G.
Varadarajan, P. R.
4.
Defensive industrial marketing strategies (Marketingplanung)
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 267-278
 1990 Calantone, R. J.
Benedetto, C. A. di
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