search query: @freeterm MARKETINGSTRATEGIE, KUNDENDIENST / total: 4
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3.
Using service to gain a competitive edge: the PROMPT approach
Long Range Planning
1993 : APR, VOL. 26:2, p. 31-40
 1993 Quinn, M.
Humble, J.
4.
Monitoring the customer base to achieve profitability (Banken; Verbraucherforschung)
Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 155-166
 1992 Paltschik, M.
Storbacka, K.
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