search query: @freeterm Product acceptance / total: 4
references: 3-4 / 4
« previous page | next page »
 titleyearauthor
3.
Launch strategy, launch tactics, and demand outcomes
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 509-529
 1999 Guiltinan, J. P.
4.
Launch strategy and new product performance: An empirical examination in the Netherlands
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 545-556
 1999 Hultink, E. J.
Robben H. S. J.,
« previous page | next page »
SCIMA