search query: @freeterm Social exchange theory / total: 6
references: 3-6 / 6
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3.
Product placement in entertainment media
International Journal of Advertising
2009 : VOL. 28:5, p. 783-806
 2009 Chang, S.
Newell, J.
Salmon, C.T.
4.
The impact of psychological contracts on trust and commitment in supplier-distributor relationships
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1053-1072
 2007 Kingshott, R.P.J
Pecotich, A.
5.
Implementation team responsiveness and user evaluation of customer relationship management: a quasi-experimental design study of social exchange theory
Journal of Management Information Systems
2002 : SUMMER, VOL. 19:1, p. 47-69
 2002 Gefen, D.
Ridings, C. M.
6.
Trust production and privacy concerns on the Internet: a framework based on relationship marketing and social exchange theory
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 111-118
 2002 Luo, X.
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