search query: @indexterm CORPORATE STRATEGY / total: 2034
references: 3-12 / 2034
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3.
Commentary. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity-based views of the firm
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1329-1352
 2011 Balmer, J. M.T.
4.
Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379
 2011 Powell, S. M.
5.
Strategizing in an unpredictable climate: Exploring corporate strategies to cope with regulatory uncertainty
Long Range Planning
2011 : FEB, VOL. 44:1, p. 42-63
 2011 Engau, C.
Hoffman, V.H.
6.
Adapting for innovation: Including divestitures in the debate
Long Range Planning
2011 : FEB, VOL. 44:1, p. 4-25
 2011 Moschieri, C.
Mair, J.
7.
Formulating service business strategies with integrative services model for customer and provider perspectives
European Journal of Marketing
2010 : VOL 44:9/10, p. 1500-1527
 2010 Liu, C-H.
Wang, C-C.
8.
The role of accounting devices in performing corporate strategy
Accounting, Organizations and Society
2010 : JAN, VOL. 35:1, p. 108-124
 2010 Skaerbaek, P.
Tryggestad, K.
9.
What they can do versus how much they care. Assessing corporate communication strategies on Fortune 500 web sites
Journal of communication management
2010 : VOL. 14:1, p. 59-80
 2010 Kim, S.
Rader, S.
10.
Usefulness, incentives and knowledge management
Journal of Knowledge Management
2009 : VOL. 13:6, p. 410-430
 2009 Iyer, G.S.
Ravindran, S.
11.
Strategy and structure in context: universalism versus institutional effects
Organization Studies
2009 : VOL. 30:6 p. 609-627
 2009 Galan, J. I.
Sanchez-Bueno, M. J.
12.
CSR practices and corporate strategy: evidence from a longitudinal case study
Journal of Business Ethics
2009 : JUN III, VOL. 87:2, p. 153-168
 2009 Lamberti, L.
Lettieri, E.
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