search query: @indexterm GLOBAL MARKETING / total: 132
references: 3-12 / 132
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3.
A study of marketing standardization and performance of Australian, Japanese, and U.S. firms
Journal of Asia-Pacific Business
2010 : VOL. 11:4, p. 296-308
 2010 Kustin, R.A.
4.
Going global: how local origin affects brand strategy
Admap
2005 : VOL. 40:5, p. 37-39
 2005 Polak, E.
5.
How to develop global ad campaigns
Admap
2005 : VOL. 40:7, p. 29-31
 2005 Shivkumar, H.
6.
Re-imagining GE
Admap
2005 : VOL. 40:2, p. 14-16
 2005 Comstock, B.
7.
Internet integration in business marketing tactics
Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 3-13
 2003 Lichtenthal, J. D.
Eliaz, S.
8.
Convergence and divergence in consumer behaviour: implications for global advertising
International Journal of Advertising
2003 : VOL. 22:2, p. 183-202
 2003 Mooij, M. De
9.
The Impact of Information Technology on Global Marketing Strategies
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 29-40
 2002 Melewar, T. C.
Stead, C.
10.
The societal conundrum of intellectual property rights: a game-theoretical approach to the equitable management and protection of IPR
European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688
 2002 Shultz, C. J. II
Nill, A.
11.
Ethical issues of global marketing: avoiding bad faith in visual representation
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594
 2002 Borgerson, J. L.
Schroeder, J. E.
12.
The ICT revolution, internationalization of technological activity, and the emerging economies: implications for global marketing
International Business Review
2001 : OCT, VOL. 10:5, p. 571-596
 2001 Rao, P. M.
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