search query: @indexterm TRADE MARKS / total: 112
references: 3-12 / 112
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3.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
4.
Pay-per-click search engine advertising: are hotel trademarks being abused?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : MAY, VOL 50:2 p. 232-244
 2009 O'Connor, P.
5.
David takes on Goliath: an analysis of survey evidence in a trademark dispute
International Journal of Market Research
2003 : VOL. 45:1, p. 99-121
 2003 Hoek, J.
Gendall, P.
6.
Optimal patent protection in a two-sector economy
International Economic Review
2002 : NOV, VOL. 43:4, p. 1191-1214
 2002 Goh, A.-T.
Olivier, J.
7.
The fight against trademark counterfeiting
China Business Review
2002 : NOV-DEC, VOL. 29:6, p. 20-24
 2002 Trainer, T. P.
8.
Assessing the contribution of venture capital to innovation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 674-692
 2000 Kortum, S.
Lerner, J.
9.
Parallel imports
World Economy
2000 : SEP, VOL. 23:9, p. 1269-1284
 2000 Maskus, K.
10.
Trademark strategies online: implications for intellectual property protection
Journal of Public Policy and Marketing
2000 : SPRING, VOL. 19:1, p. 119-131
 2000 Kopp, S.W.
Suter, T.A.
11.
Zur Erschöpfung des Markenrechts
Markenartikel
1998 : VOL. 60:5, p. 55-57
 1998
12.
Handelsmarken als Positionierungsinstrument im österreichischen Lebensmitteleinzelhandel.
Markt
1997 : VOL. 36:3-4, p. 126-135
 1997 Koppe, P.
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