search query: @indexterm brand valuation / total: 57
references: 3-12 / 57
« previous page | next page »
 titleyearauthor
3.
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management
2011 : JUN, VOL. 32:3, p. 465-476
 2011 Qu, H.
Kim, L.H.
Im, H.H.
4.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
5.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
6.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
7.
Core value
Accountancy
2010 : DEC, VOL. 146:1408, p. 66-67
 2010 Forbes, T.
8.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
9.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
10.
Branding and design management: A brand design management model
Journal of Marketing Management
2007 : VOL 23:9-10, p. 829-840
 2007 Montaña, J.
Guzmán, F.
Moll, I.
11.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
12.
Energy: igniting brands to drive enterprise value
International Journal of Market Research
2006 : VOL. 49:1, p.25-45
 2006 Gerzema, J. (et al.)
« previous page | next page »
SCIMA