search query: @indexterm marketing profitability / total: 50
references: 3-12 / 50
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title | year | author | ||
3. |
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348 |
2010 | Taylor, C.R. |
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4. |
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 991-1011 |
2007 | Ryals, L. Dias, S. Berger, M. |
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5. |
Journal of Marketing Management
2007 : VOL. 23:9-10 |
2007 | Bennett, R. |
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6. |
International Journal of Market Research
2005 : VOL. 47:4, p. 407-427 |
2005 | Roberts, D. Baker, S. Walker, D. |
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7. |
Management Science
1999 : APR, VOL. 45:4, p. 486-498 |
1999 | Chintagunta, P. K. |
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8. |
Absatzwirtschaft
1993 : AUG, p. 56-58 |
1993 | Schoepper, P. |
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9. |
Markenartikel
1993 : MAR, VOL. 55:3, p. 127-130 |
1993 | Franzen, O. |
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10. |
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52 |
1992 | Pelsmacker, P. de Jegers, M. Proost, J. |
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11. |
European Journal of Marketing
1990 : VOL. 24:11, p. 29-43 |
1990 | Carson, D. |
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12. |
European Journal of Marketing
1990 : VOL. 24:11, p. 17-28 |
1990 | Carson, D. |
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