search query: @journal_id 1668 / total: 273
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3.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
4.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
5.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
6.
Gender roles in advertising: measuring and comparing gender stereotyping on public and private TV channels in Germany
International Journal of Advertising
2011 : VOL. 30:5, p. 867-888
 2011 Knoll, S.
Eisend, M.
Steinhagen, J.
7.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
8.
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
International Journal of Advertising
2011 : VOL. 30:3, p. 399-424
 2011 Yoo, C. Y.
9.
The 'I' of the beholder - How gender differences and self-referencing influence charity advertising
International Journal of Advertising
2011 : VOL. 30:3, p. 447-478
 2011 Chang, C-T.
Lee, Y-K.
10.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
11.
Deceptive advertising and abnormal stock returns: An event study analysis
International Journal of Advertising
2011 : VOL. 30:3, p. 509-535
 2011 Jeong, J.
Yoo, C. Y.
12.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
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