search query: @indexterm MARKETING CONCEPT / total: 142
references: 30-39 / 142
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30.
Der Fall der Hamburger Unterstützungskassen: Konsequenzen aus Sicht der Revision.
Zeitschrift Interne Revision
1998 : VOL. 33:3, p. 149-165
 1998 Mielke, H. C.
Reusch, P.
31.
The difference between Chinese and Western negotiations
European Journal of Marketing
1998 : VOL. 32:3-4, p. 374-389
 1998 Buttery, E. A.
Leung, T. K. P.
32.
Cultural domination: the key to market-oriented culture ?
European Journal of Marketing
1998 : VOL. 32:3-4, p. 354-373
 1998 Harris, L. C.
33.
Conceptualizing total quality orientation
European Journal of Marketing
1998 : VOL. 32:1-2, p. 13-22
 1998 Mohr-Jackson, I.
34.
Economic foundations for an entrepreneurial marketing concept
Scandinavian Journal of Management
1997 : SEP, VOL. 13:3, p. 287-305
 1997 Duus, H. J.
35.
Die Conjointanalyse als Instrument des Marketing-Controlling - Eine empirische Analyse am Nationaltheater Mannheim.
Markt
1997 : VOL. 36:2, p. 75-83
 1997 Schellhase, R.
Franken, B.
36.
The Dynamics of Marketing Ethical Products: A Cultural Perspective
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 561:577
 1997 Crane, A.
37.
Understanding Contemporary Marketing: Development of a Classification Scheme
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 501-522
 1997 Coviello, N. E.
Brodie, R. J.
Munro, H. J.
38.
Voice in Business-to Business Relationships: Cost-of-Exit and Demographic Antecedents
Journal of Retailing
1997 : Vol. 73:2, p. 261-281
 1997 Ping, R. A. Jr
39.
Gondolatok a jövorol 10 tetelben/ 10 theses on the future of marketing
Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 63-66
 1997 Engler, J.
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