search query: @indexterm Marketing research / total: 648
references: 31-40 / 648
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31.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
32.
An empirical test of six stated importance measures
International Journal of Market Research
2006 : VOL. 48:6, p. 717-740
 2006 Chrzan, K.
Golovashkina, N.
33.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
34.
Predictive segmentation in action: Using CHAID to segment loyalty card holders
International Journal of Market Research
2006 : VOL. 48:4, p.459-479
 2006 Galguera, L.
Luna, D.
Paz Mendez, M.
35.
Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing
International Journal of Market Research
2006 : VOL. 48:4, p.439-458
 2006 Grimes, A.
36.
Escaping the channel silo: Researching the new consumer
International Journal of Market Research
2006 : VOL. 48:4, p.415-437
 2006 Stuart-Menteth, H.
Wilson, H.
Baker, S.
37.
The century of Bayes
International Journal of Market Research
2006 : VOL. 48:1, p.49-60
 2006 Retzer, J.
38.
Consumers as stakeholders: prospects for democracy in marketing theory
Business Ethics
2005 : JAN, VOL 14:1, p. 14-27
 2005 Fitchett, J. A.
39.
An examination of the stability of operationalisations of multi-item marketing scales
International Journal of Market Research
2005 : VOL. 47:3, p. 255-266
 2005 Kalafatis, S.P.
Sarpong Jr., S.
Sharif, K.J.
40.
Dimensions in scales for measuring exploratory tendencies and stimulation levels in consumers: A cross-cultural comparison of the USA and Spain
Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 363-373
 2005 Grande, I.
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