search query: @indexterm advertising effectiveness / total: 556
references: 31-40 / 556
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31.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
32.
A content analysis of music placement in prime-time television advertising
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.404-417
 2008 Allan, D.
33.
Advertising creativity matters
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403
 2008 Dahlén, M.
Rosengren, S.
Törn, F.
34.
The impact of SMS advertising on members of a virtual community
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.363-374
 2008 Nantel, J.
Sekhavat, Y.
35.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
36.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
37.
Exploring the effectiveness of advertising in the ABC.com full episode player
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.320-328
 2008 Loughney, M.
Eichholz, M.
Hagger, M.
38.
Public responses to direct-to-consumer advertising of prescription drugs
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 30-41
 2008 Yuan, S.
39.
Television audience satisfaction antecedents and consequences
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 354-363
 2007 Lu, X.
Lo, H-P.
40.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
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