search query: @indexterm mass communication / total: 107
references: 31-40 / 107
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31.
Media Policy Paradigm Shifts Towards a New Communications Policy Paradigm
European Journal of Communication
2003 : JUN, VOL. 18:2, p. 181-207
 2003 Cuilenburg, J. van
McQuail, D.
32.
Newsvendors tackle the newsvendor problem
Interfaces
2003 : MAY-JUN, VOL. 33:3, p. 72-84
 2003 Koschat, M. A. (et al.)
33.
Satisfaction with channel communication strategies in high vs. low context cultures
Journal of Business-to-Business Marketing
2002 : VOL. 9:1, p. 1-26
 2002 Larsen, T.
Rosenbloom, B.
Smith, B.
34.
Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 53-60
 2001 Yoon, S.-J.
Kim, J.-H.
35.
A declaration of independence
Economic Affairs
2000 : DEC, VOL. 20:4 p. 7-12
 2000 Graham, D.
36.
Los medios de comunicacion del tercer milenio y su influencia en los habitos de compra del consumidor.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.62-65
 1999 Toro, J.M.
Oliver, X.
37.
Effects of print comparative political advertising on political decision-making and participation.
Journal of Communication
1998 : AUT, VOL. 48:4, p. 24-36
 1998 Pinkleton, B. E.
38.
Internet markiert den Beginn der neuen Mediengesellschaft.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 22-24
 1996 Schmid, B.
39.
Audiovisual y multimedia: politicas para un nuevo entorno.
Direccion y Progreso
1995 : SEP-OCT,143, p.81-83
 1995 Anguel Rodriguez, M.
40.
>>Fraktal ist fatal<<. *YOUNG & RUBICAM
Absatzwirtschaft
1995 : APR, p. 15-17
 1995 Krauss, I.
Hanser, P.
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