search query: @journal_id 69 / total: 714
references: 31-40 / 714
« previous page | next page »
 titleyearauthor
31.
Price search in the retail grocery market (Verbraucherforschung, Käuferverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 91-104
 1996 Urbany, J. E.
Dickson, P. R.
Kalapurakal, R.
32.
Premarket forecasting of really new products (neue Produkte)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 47-60
 1996 Urban, G. L.
Weinberg, B. D.
Hauser, J. R.
33.
Price discrimination using in-store merchandising (sales promotion, merchandising)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 17-30
 1996 Dhar, S. K.
Hoch, S. J.
34.
In pursuit of an ideal. The editorial and literary history of the 'Journal of Marketing'
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 1-13
 1996 Kerin, R. A.
35.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
36.
Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88
 1996 Kotabe, M.
Sahay, A.
Aulakh, P. S.
37.
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands (neue Produkte, Verbraucherforschung)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 34-45
 1995 Alpert, F. H.
Kamins, M. A.
38.
The relationship between retail price promotions and regular price purchases (sales promotion, Konsumentenverhalten)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 83-90
 1995 Mulhern, F. J.
Padgett, D. T.
39.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
40.
Going to extremes: managing service encounters and assessing provider performance
Journal of Marketing
1995 : APR, VOL. 59:2, p. 83-97
 1995 Price, L. L.
Arnould, E. J.
Tierney, P.
« previous page | next page »
SCIMA