search query: @indexterm Attitudes / total: 611
references: 311-320 / 611
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311.
Should advertising appeals match the basis of consumers' attitudes ?
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 82-89
 1996 Dube, L.
Chattopadhyay, A.
Letarte, A.
312.
Brand loyalty: The link between attitude and behavior
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 22-34
 1996 Baldinger, A. L.
Rubinson, J.
313.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
314.
The formation of attitudes towards brand extensions: testing and generalising Aaker and Keller's model
International Journal of Research in Marketing
1996 : OCT, VOL. 13:4, p. 365-378
 1996 Bottomley, P.
Doyle, J.
315.
Der Kampf um die Zukunft: Teil 2: Denken im Hypertext-Format -- Optionen eines alternativen Umgangs mit dem Trend. (!Trends)
Absatzwirtschaft
1996 : SEP, p. 100, 103-104, 106-108
 1996 Liebl, F.
Herrmann, C.
316.
Danish consumers' attitudes to the functional and environmental characteristics of food packaging
Journal of Consumer Policy
1996 : SEP, VOL. 19:3, p. 339-363
 1996 Bech-Larsen, T.
317.
Attitudes and effectiveness: examining relations at an organizational level
Personnel Psychology
1996 : WINTER, VOL. 49:4, p. 853-882
 1996 Ryan, A.
Schmit, M.
Johnson, R.
318.
The working self-concept in transference : significant-other activation and self change
Journal of Personality and Social Psychology
1996 : DEC, VOL. 71:6, p. 1279-1295
 1996 Hinkley, K.
Andersen, S. M.
319.
The career attitudes and intentions of managers in the finance sector
British Journal of Management
1996 : JUN, VOL. 7:2, p. 181-190
 1996 Herriot, P.
Pemberton, C.
Hawtin, E.
320.
The view from the top: senior executives' perceptions of changing management practices in UK companies
British Journal of Management
1996 : JUN, VOL. 7:2, p. 155-168
 1996 Ezzamel, M.
Liley, S.
Willmott, H.
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