search query: @indexterm Advertising expenditure / total: 112
references: 32-41 / 112
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title | year | author | ||
32. |
Revue Francaise du Marketing
1992 : 137, p.37-51 |
1992 | Essomba, A. Turgeon, N. |
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33. |
International Journal of Research in Marketing
1992 : VOL. 7:2, p. 27-47 |
1992 | Bemmaor, A. C. Mouchoux, D. |
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34. |
Alta Direccion
1992 : JAN-FEB, 161, p. 101-110 |
1992 | Bernal Dionis, J. |
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35. |
Revue Francaise du Marketing
1991 : NO. 131, p.13-29 |
1991 | Zentes, J. Deimel, K. |
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36. |
Review of Economics and Statistics
1991 : NOV, VOL. 73:4, p. 632-642 |
1991 | Megna, P. Mueller, D. C. |
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37. |
Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68 |
1991 | Guillee, P. |
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38. |
Management Science
1991 : FEB, VOL. 37:2, p. 157-169 |
1991 | Hahn, M. Hyun, J-S. |
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39. |
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45 |
1990 | Somers, T. Gupta, Y. Herriott, S. |
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40. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
1990 | Lynch, J.E. Hooley, G.J. |
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41. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66 |
1990 | Woodside, A.G. Soni, P.K. |
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