search query: @indexterm Brand names / total: 212
references: 32-41 / 212
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32.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
33.
Two Ways of Learning Brand Associations
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 202-223
 2002 Osselaer, S. M. J. Van
Janiszewski, C.
34.
Similarity of drug names: comparison of objective and subjective measures
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 641-661
 2002 Lambert, B.L.
Donderi, D.
Senders, J.W.
35.
Recall and recognition of brand names: a comparison of word and nonword name types
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 621-639
 2002 Lerman, D.
Garbarino, E.
36.
The evolution of generic brands in industrial markets: the challenges to owners of brand equity
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 385-392
 2002 Low, J.
Blois, K.
37.
Horizontal Integration Between Brand and Generic Firms in the Pharmaceutical Industry
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168
 2002 Morton, F. M. S.
38.
Institutionalizing identity: symbolic isomorphism and organizational names
Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 267-280
 2002 Glynn, M. A.
Abzug, R.
39.
Bernard Arnault of LVMN: The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 116-124
 2001 Wetlaufer, S.
40.
Marketing law: domain name piracy and trademark infringement
Marketing Management
2000 : FALL, VOL. 9:3, p. 58-61
 2000 Butera, C.M.
41.
Better measurement and management of brand value
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144
 2000 Crimmins, J.C.
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